Eight ways to leverage LinkedIn for business networking

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LinkedInI have used LinkedIn for over four years. I have long since forgotten who invited me to join it. But I immediately recognized its qualities and have regularly invested time in it ever since.

There are three ways in which you can utilize LinkedIn to enhance your professional stature:

  1. Import your contacts into LinkedIn. Export your contacts from Outlook, Lotus Notes, Hotmail, wherever, and import them into LinkedIn. Then, LinkedIn will show you which of your contacts are already in LinkedIn. LinkedIn will help you to easily add those persons to your LinkedIn network (note that those people will each need to consent to this – no one can add you to their network without permission).
  2. Search for experts and answers. As you grow your list of LinkedIn contacts, you can leverage your contacts to find experts in any field and answers to many questions. Click on the People tab to find people – by name, location, employer, or key words. Click on the Answers tab to ask questions or review others’ questions and answers.
  3. Search for jobs or consulting gigs. LinkedIn has a powerful job search engine that is linked to other job search services. If you’re in the job market, recruiters can and will find you if you have a rich profile that outlines your entire professional background.
  4. Make your LinkedIn profile publicly visible. Take the time to fill out all of the sections of your LinkedIn profile: your jobs (not just title and company, but your responsibilities and accomplishments), education, professional memberships, and so on. Then configure LinkedIn so that your profile is visible to others who may wish to find you.
  5. Join LinkedIn groups. You will notice that many LinkedIn members are members of professional groups. If any of these groups align with your own interests, send an email to your contact and ask them how they joined the group (LinkedIn groups are not found in a list where you can “join” – invitations are generally private).
  6. Put LinkedIn in your e-mail signature. Put a link or one of the LinkedIn graphics in your e-mail signature. LinkedIn has full instructions on how to do this. Then, people you send mail to will be invited to view your profile and learn more about LinkedIn. Those you send mail to who are already members may ask you to join their list of contacts.
  7. Put LinkedIn in your blog or website. Similarly, you can put a LinkedIn graphic on your website or blog, which tells people you are in LinkedIn and that they can use LinkedIn to find out more about you.
  8. Accept new LinkedIn invites with discretion. When you receive invites from others to join their networks, only accept invites from people you know, or who are recommended by people you know. Your entire network of LinkedIn contacts should be people you know and trust – not just people who invite you to join up. I must, however, confess that out of the ~525 contacts I have on LinkedIn, I have accepted invites from about three or four persons that I don’t specifically know. However, I do have specific reasons for specifically accepting their invites.

4 thoughts on “Eight ways to leverage LinkedIn for business networking

  1. Coach Scott Graham

    Great blog entry Peter. I especially like #8. I know some people whose goal on LinkedIn it seems is to get the highest number of contacts.

    It reminds me of people who go to networking events with the Chamber of Commerce and blanket the room with the goal to collect the most business cards. They end the evening with a stack of cards and no REAL contacts.

    They think they are networking but they are just annoying.

    I am a little loose about who I connect with on other social networking sites (like facebook) but very guarded about LinkedIn. As a business and personal coach, one of the benefits I bring to my clients is my network – and I don’t want to water it down.

  2. Name

    Hi Graham & Peter

    Great entries by both you and I completely agree with your points

    LinkedIn is a great business networking instrument. However, the discretion rule that needs to be applied to accepting invitations should also be applied to the recommendations that are being made on LinkedIn. Some times I laugh out loud looking at the ridiculously superlative recommendations people get for themselves and a lot of it is not very accurate or professional. It’s like you give me one and I’ll give you one. It brings down the credibility of the entire process of generating recommendations.


  3. Pingback: LinkedIn, Facebook, Twitter . . . you are what you post and employers are looking! « Hire Standards

  4. Pingback: Hate your boss? Don’t share it on Facebook! « HireAmbitions

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