Somtimes starting a new writing project…

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…is like trying to light wet wood. I’m looking over my notes, writing a word here, completing a sentence there.

Tonight I’m starting a new book on a hard-to-define topic – on communications for medium sized businesses. I’ve had good conversations with my customer, and I understand the dilemma that their readers are in (and don’t even know it). It’s difficult to write to an audience who has an identity problem, particularly when they don’t know it. And I’m trying to define it for them so that they will have the “ah ha!” that I want them to have when they read the words.

Other books have started out this way. I’m sure that I’ll be writing as fast as I can type. Will it be tonight?

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